Meet your coach.

Coach & Founder

Hayden Richards

I'm Hayden Richards — powerlifting coach and the person who built ForceTrack because I was frustrated with how little visibility most coaches have into what their clients are actually doing.

I got into coaching because I saw too many people spending years in the gym making no progress — not because they weren't working hard, but because nobody was watching. Their trainer was on their phone. Their program was the same as everyone else's. Their form was slowly drifting and nobody noticed.

ForceTrack started as a tool for my own clients. Now it's the backbone of how I coach — every session logged, every lift tracked, bar path analysis on video so I can see exactly what's happening on your heaviest sets.

I coach people who are serious about getting stronger. You don't have to be a powerlifter. You don't have to have any experience. You just have to be willing to show up and do the work.

Why ForceTrack

A custom app, built for real coaching

ForceTrack was built specifically for Forged Fitness athletes. Instead of juggling spreadsheets, group chats, and generic fitness apps, everything lives in one place — your program, your session logs, your lift videos, and your direct line to Hayden. It's what lets coaching stay personal, even at a distance.